Everyone should have, or at least know, a good real estate agent. There are a lot of outstanding agents who will be responsive to your questions or concerns and who continually earn the right to your business, but there are also a lot of inadequate agents who can make the process feel overwhelming, creating a negative experience.
Who you choose to represent you in a real estate transaction is a crucial step in the process. A question that is frequently asked is whether using a large, well-known brokerage is better than using a smaller independent brokerage (boutique firm). While large brokerages, are impressive with their local and nationwide presence, it’s important to realize that you are not hiring a company, you are hiring an individual agent.
An agent’s fiduciary responsibility is to represent you and to deliver on all contractual (an non-contractual) promises. But a good agent does more that that. Your agent should make you feel as though you are their only client. They should return your calls and answer all of your questions expeditiously and accurately. They should have a solid marketing strategy when listing your home, and they should be well versed in the local market when showing you properties. They should be good at negotiating. And they should have excellent relationships with lenders, title companies, inspectors, and appraisers – because it’s easier to close an escrow when all parties see eye to eye.
Enter the independent boutique brokerage. Local offices tend to focus on quality over quantity, making you feel like a VIP. When you work with the boutique broker, you are often working with (or at least close to) the founder of the company. Nobody is going to take more pride in a company than a founder. Not only are the founders of boutique brokerages more vested in their company and service, they are often more creative and resourceful than the average agent. They usually build their business plans and marketing strategies from the ground up and go to great lengths to ensure that their plans are executed with care and diligence.
Consider that for many first time homebuyers (and even repeat homebuyers), the process of buying and selling is just intimidating. Where to begin? The boutique broker values each and every customer and knows that their success depends on understanding the anxiety and need for clear information that many clients – especially the inexperienced – want and need. It’s not that the larger companies can’t provide a good agent, it’s that the boutique brokers are organized around customer service in a way that the larger ones are not. Boutique brokers are more willing and able to adapt to the changing marketplace.
Buying and selling a home is a highly personal experience. To make it a successful and happy one, it is well worth considering the value that a boutique broker can offer by exploring the local real estate firms, like Provencio Group Real Estate Brokerage.
Meet Robert and Joan Provencio, Owners of The Provencio Group Real Estate Brokerage. With more than 15 years experience in Residential and Commercial Real Estate, they take pride in their community and pay special attention to each and every client. Call today to start on the path to fulfill your real estate needs. Robert 209-969-6699 Joan 209-603-8429